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Ruby Marsannay Not Your Grandfather's Scotch

Marketing Analysis of a Single Malt Scotch Re-launch

Business und Wirtschaft
Englisch
3703 Wörter
Keine Altersempfehlung
613
0

This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of "Distinction", which is the highest possible. Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the "HM Revenue & Customs" database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner. Enjoy! [mehr]

Stichwörter: single malt scotch, Scotch, SWOT analysis, Marketing Mix, Brand re-launch, Mad Men, Advertising, Marketing

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AKA Black Palmer, William Senior Scotch Loch-Fishing

Belletristik
Englisch
15269 Wörter
Ab 18 Jahren
2
0

William Senior (9 February 1850 – 22 November 1926) was an English-born Australian politician, senator in the Parliament [mehr]

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Lucy Fitch Perkins The Scotch Twins

Belletristik
Englisch
30786 Wörter
Ab 18 Jahren
2
0

Lucy Fitch was born on July 12, 1865 in Maples, Indiana to Appleton Howe and Elizabeth (Bennett) Fitch. [mehr]

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Willie Walker Caldwell Donald McElroy, Scotch Irishman

Abenteuer
Englisch
89646 Wörter
Ab 18 Jahren
2
0

The life story of most men, who have lived earnest and active lives, would doubtless be worth the hearing, [mehr]

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Blanche McManus Our Little Scotch Cousin

Biografie/Autobiografie
Englisch
14160 Wörter
Ab 18 Jahren
2
0

Blanche McManus (1869–1935)[1] was an American writer and artist. She and her husband, Milburg Francisco Mansfield, wrote a [mehr]

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AKA Black Palmer, William Senior Scotch Loch-Fishing

Belletristik
Englisch
15459 Wörter
Ab 18 Jahren
2
0

William Senior (9 February 1850 – 22 November 1926) was an English-born Australian politician, senator in the Parliament of Australia. Born in Yorkshire, Senior migrated to Australia as a child and was educated at state schools in Mount Gambier, South Australia. He became a shopkeeper and Methodist minister. In 1904, he was elected to the South Australian House of Assembly as the Labor member for Victoria and Albert, holding the seat until 1912. In 1913, he was elected to the Australian Senate as a Labor Senator for South Australia. He left the Labor Party in the wake of the 1916 split over conscription, joining the Nationalist Party. Defeated in 1922, Senior died in 1926. [mehr]

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AKA Black Palmer, William Senior Scotch Loch-Fishing

Belletristik
Englisch
15450 Wörter
Ab 18 Jahren
2
0

William Senior (9 February 1850 – 22 November 1926) was an English-bornAustralian politician, senator in the Parliament of [mehr]

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Pappity Stampoy A Collection of Scotch Proverbs

Essay
Englisch
8297 Wörter
Ab 18 Jahren
2
0

Pappity Stampoy may have followed his source in rejecting the "Proverbiale speeches" (Beveridge, pp. 46-50) or may have discarded them on his own responsibility. As F. P. Wilson points out, he showed ingenuity of a sort."The thief jumbles the order of the first 81 proverbs given in Fergusson under the letter A; then, having put his reader off the scent, he gives the remaining proverbs under this letter in Fergusson's order. [mehr]

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Doug Robbins Go Easy on the Scotch

Belletristik
Englisch
1126 Wörter
Ab 16 Jahren
225
0

A ventriloquist picks up the bottle when his dummy gets the better of him. The story is remniscient [mehr]

Stichwörter: suspense, thriller

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J. P. MacLean An Historical Account of the Settlements of Scotch Highlanders in America

Belletristik
Englisch
145520 Wörter
Ab 18 Jahren
2
0

John Patterson MacLean (March 12, 1848 – August 12, 1939) was an American Universalist minister and archaeologist and [mehr]

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eBooks „scotch“

Bücher (46)

eBooks „scotch“

Bücher (46)

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