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This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
© 2016 - Noah Daniels
An Introduction to Bing Ads
If you’re looking to promote your brand online, then the first place to look is to PPC campaigns. A PPC campaign is of course ‘Pay Per Click’ and that means that you pay each time a user actually clicks on one of your ads. There are several things that make this a fantastic way to generate traffic, which we’ll look at later.
For now though, suffice to say that PPC gives you the precise control that any advertising campaign needs and allows you to build a perfect business plan with a precise advertising spend, target demographic and profit margin.
But when it comes to PPC, only one word will often come to mind: Google AdWords. Google AdWords is by far the biggest PPC platform and the one that most new marketers will go to first.
But there are other options out there. And actually, focussing on only Google AdWords can be a big mistake for your campaign. We’ll look in more detail at why this is in the coming chapters but suffice to say that Google AdWords is actually more expensive, more competitive and less precise in many ways.
This is where Bing comes in. Bing can help you to reach an entirely different section of your market while avoiding direct competition with some of the bigger competitors in the field. As we’ll learn, Bing can offer you the perfect ‘back door’ and even help your rankings on Google. It’s the perfect starting point for the small, lean business and a very wise ‘backup’ source of traffic for ALL online businesses.
In this book, you’ll learn more about Bing and how it differs to Google. You’ll learn why it’s crucial to start paying attention to Bing and you’ll learn how to take advantage of all its unique features. At the same time, we’ll also be going in depth looking at the best practices for creating successful PPC advertising campaigns on Google OR Bing and we’ll see how this can be employed as part of a comprehensive business plan.
Why It’s Time to Wake Up to Bing
Whether you’re interested in using Bing ads, or you’re just thinking about doing more search optimization for Bing, it’s time that you stopped forgetting this search engine and focussing entirely on Google. Let’s be honest – most of us don’t really practice SEO (Search Engine Optimization), we practice GO (Google Optimization). Google is the first and last word in internet marketing as far as a huge proportion of internet marketers and SEO agencies are concerned.
But it’s time to change that way of thinking. But why? Why break the habit of a lifetime?
Well for starters, Bing has 20% market share. That woke you up, right?
Many of us think of the search engine industry as being a one-horse race but that’s really not the case. 20% is actually a pretty decent chunk of the market.
And when you consider that Yahoo! also makes up around 10% still – and that Yahoo is powered by Bing, that number goes up to 30%. This is a serious amount of web traffic!
Now ask yourself: in what other scenario would you be happy to let 30% of a market walk? If I told you that you could get 30% more visitors to your highstreet store by changing your shop name, you would change it in a heartbeat!
30% of potential visitors means 30% of potential customers and 30% of potential profit! Instead of earning $50k a year from your website, you could be earning $65K a year just by paying attention to Bing. That’s a massive different (and a free holiday). And there are plenty more reasons to wake up to the reality of Bing as well.
For starters, Bing is integrated with Windows 10. Windows 10 is the latest iteration of Windows from Microsoft and it comes with Bing deeply ingrained into the system. What’s more, is that Microsoft says this is the ‘last version of Windows ever’. That is to say that future upgrades to Windows are going to be iterative rather than complete overhauls. So we can safely say that Bing is there to stay.
Not only is Bing the default search engine for the default ‘Edge Browser’ (which comes with some neat tricks up its sleeves) but it’s also the search engine used by Cortana. Cortana is a digital assistant like Siri that now lives on your desktop. If you want to find out the weather for instance, you can simply ask Cortana while you’re typing and she’ll pull results from Bing and tell you. Bing has also recently made the transition to Android and iOS and is found nicely
This means that even if someone should set Google as their default search engine, they’re still likely to be using Bing on their desktop without realizing it just by speaking with Cortana. If they ask ‘what does hypertrophy mean?’, Cortana will open up Bing and show the results in the browser. That could be your website.
And the same is true if they own an Xbox One. We don’t have the exact sales figures for Xbox One right now (Microsoft are remaining tight lipped about them) but we do know that they’re in excess of 25 million around the world. Xbox One comes with a lot of home-entertainment functions including a browser that you can use while playing games or chatting on Skype. And guess what search engine the Xbox One browser uses?
While
Impressum
Verlag: BookRix GmbH & Co. KG
Texte: Noah Daniels
Bildmaterialien: wolfmedia2000
Lektorat: Wolfgang Buschek
Tag der Veröffentlichung: 23.10.2016
ISBN: 978-3-7396-8003-3
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