LEGAL NOTICE

The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

 

While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

 

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

 

This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields.

 

You are encouraged to print this book for easy reading.

 

All Rights Reserved. No part of this publication may be reproduced in any form or by any means, including scanning, photocopying, or otherwise without prior written permission of the copyright holder.

 

Copyright © 2014 by Noah Daniels

Introduction

Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.

 

There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level.

 

Truly accomplished copywriters can greatly increase the success of their marketing efforts. They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service. The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy. Contrast that with the software expenses required to build web pages and engage in other forms of marketing and it's readily apparent why this skill should be part of the basic toolbox used by anyone involved in sales or marketing.

 

Online, effective copy also contains elements of SEO which increases its visibility to those individuals who are searching for the product being advertised. Intelligent copy that is well-written and reads easily is far more interesting when it comes up in search results than the stilted, grammatically-incorrect varieties that tend to be so ubiquitous on the Internet. While the poor copy that so many individuals generate may be bad news for those who attempt to make sales based upon it, it is good news for those who take the time to develop the skills necessary for generating truly excellent sales copy.

 

The following book will guide the reader through the fundamentals of generating effective advertising copy. A salesperson who takes the time to develop these skills can not only generate a great amount of sales through the effective use of their words, they can also save a great deal of money by avoiding the necessity of hiring a professional copywriter or copywriting service to handle their business on a contract basis. These service can sometime be very expensive and may not produce exactly what the salesperson wants or the most effective possible copy for the product. Additionally, the copywriting process helps to create an effective sales pitch that can be the basis for many other types of marketing.

 

All that's needed to get started is literally a pen and a paper. In fact, this may be the best way to practice this necessary marketing skill. While a typewriter or word processor may seem like a more convenient idea, the more intimate relationship provided by pen and paper is oftentimes more copacetic toward developing this skill than those methods.

Copywriting Basics: Why Not Hire this Service Out?

Those who have a lack of confidence in their ability to write effective sales copy may consider hiring these services out to professionals. While professionals can create incredible results, their services do not come cheap. In general, one gets what one pays for. Therefore, the most successful salespeople generally learn to do this task themselves. While it may take a while to learn, it ends up saving time in the end.

 

Sometimes, a product needs to have its sales letter written in a very short amount of time. Using outside contractors, who are oftentimes very busy, may result in delays that can prevent the product from getting to market as quickly as possible, as well. This may cause undue losses in sales for the company.

 

An effective sales letter is the best employee for which a marketer could ever ask. It never calls in sick. It never asks for a raise or an increased commission. It literally works 24-hours per day. Best of all, it eliminates, in many cases, the need for the salesperson to close the deal in person. How many employees work this hard for so little reward?

 

There are many sub-standard copywriters that come at a significant discount. While this may be attractive to salespeople who seek to get the job done at a low price, it can end up hurting one's business a great deal more than it can help it. Remember, poorly-written sales copy tends to translate to a substandard product in the minds of those who read it. When a salesperson develops these vital skills themselves, sales copy is literally free and most skilled copywriters are able to generate it in very short order. The investment of time spent in learning the tricks of the trade never stop paying off and their value only increases as one becomes more skilled at the art.

 

Being an effective copywriter also adds a powerful tool to one's arsenal where competition is concerned. Most business owners know next to nothing about writing effective sales copy. There's no need to be the best or even a great copywriter. One need only be better than average to enjoy a significant advantage over many of their competitors. A working knowledge is all that's required. Expertise will come with time and practice.

 

Like any other skill related to marketing, the fundamental principles of closing the deal apply where sales copywriting is concerned. In reality, good copywriting is simply good sales skills represented in print form.

 

One learns this skill as they do any other skill. Any individual who writes 1,000 words of sales copy will be better than a person who has never put pen to paper toward the effort. One who writes 100,000 words will be markedly better than one who has only written 1,000 words. While practice always makes perfect, there are some ways to make this affair a bit more rapidly-learned.

 

Like an artist learning from a mentor, a copywriter can learn their skills from imitation. Take a pen and paper and copy some particularly effective sales letters. Copying written material by hand allows the writer to get into the head of the individual who originally wrote it. A word processor or typewriter does not provide as a visceral experience. Actually writing the words manually on the page allows the writer to experience those words as they came to the mind of the individual who actually wrote them. This technique is used by all manner of writers, from copywriters to novelists to journalists who wish to slow down and take the time to really digest the words written by those who are masters of the craft.

 

Finding effective copy also entails some useful market research.

Impressum

Verlag: BookRix GmbH & Co. KG

Texte: Noah Daniels
Bildmaterialien: wolfmedia2000
Lektorat: Wolfgang Buschek
Tag der Veröffentlichung: 24.07.2014
ISBN: 978-3-7368-2723-3

Alle Rechte vorbehalten