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Introduction

Hello and welcome to this training on email marketing.

So you’ve setup a list, added a few emails into your autoresponder, sent people to a squeeze page, given them a gift in exchange for their email…then you sit there and wonder why people don’t open up your emails.

Here’s a question for you:

Why should anybody ever read your emails? Why should they read your email, instead of everybody else’s email?

Let’s take a look at this scenario; if you’re like me, you probably get 100s emails per day from people whose lists you’re on, that doesn’t even include the 200 emails from spammers.

So of those 100 emails per day, how many do you think I open? Maybe 5, maybe 6. So that’s about a 5-6% open rate from my own personal account.

Now why do I open only a handful of emails each day?

The truth is I only open emails from a certain number of people, and I literally open their emails every single time they send me one. These people (there are probably about 5-10 of them) are marketers that I respect highly, and whom I think I can learn something from.

Did you get that?

I respect them. They know a lot more than I do in certain areas. They make more money than I do. I trust them. I like them. I can learn from them.

I imagine you do the same thing with a certain number of marketers who send you emails, and I’m guessing pretty much everybody else does the same thing as well.

So what does this mean for you and your business?

If you’re actively building your list and you want to get your emails opened more often, you have to become one of these marketers that people respect, and actually want to hear from.

That means you have to provide your subscribers with more information than the next guy, you have to provide them with better information, you have to be more trustworthy, more respected, more well liked…basically you have to become one of your subscribers’ ‘must open’ marketers.

You have to become one of those people who provides subscribers with so much value that they actually look forward to your emails, and will not just open your emails, but will actively read it and click through on the links you include.

So how do you get there? How do you become a ‘must open’ marketer?

You over deliver.

You give out only the best information and advice, make it more interesting, more valuable, and more useful than anything the next guy is going to write.

And this is exactly what we’re going to cover in this training program.

So let’s get right into it…

What’s The Purpose Of Your Email Campaign?

Before you write a single email, or make a single dollar from your list, the first thing you absolutely have to do is to determine what it is you actually want to accomplish with your email campaign.

What is the purpose of your campaign?

Most people that are just starting out will think they have to start building a list purely because everybody is telling them that “the money is in the list”.

But having a list in and of itself is useless. The list by itself does not make you sales and profits – it’s what you do with that list that creates sales and profits.

You need to have a purpose for why you are building your list and creating an email campaign.

Perhaps you’re working for a non-profit organization and you want to spread the word about your cause. Or maybe you’ve just written a new book, or created a new product, and you want to drum up sales.

Whatever your purpose is, you need to make sure that every email you write in your campaign draws you closer to achieving that goal.

If your email doesn’t move subscribers closer to taking the action you want them to, then it will gradually detract them away from your purpose.

So if you want to sell your new book or your $97 product, everything you do as part of your list building and email campaign should build up to people making a purchase from you.

Now, that doesn’t mean that every email you send them is a promo for your product, instead it’s actually the complete opposite; every email should be building more rapport with your subscribers so that they come to know, like, and trust you enough to purchase your book, your training, your video product, or whatever it is you’re trying to sell to them.

Each of your emails should be building credibility, it should be building trust, and it should be making your subscribers more comfortable with the idea of buying your product.

So you need to know what your purpose is when creating your email campaign, and that also determines the next section.

Impressum

Verlag: BookRix GmbH & Co. KG

Texte: Noah Daniels
Bildmaterialien: wolfmedia2000
Lektorat: Wolfgang Buschek
Tag der Veröffentlichung: 20.05.2014
ISBN: 978-3-7368-1320-5

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