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The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
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Copyright © 2013 by Noah Daniels
Foreword
This eBook Ultimate Encyclopedia of Powerful Internet Marketing Mindsets and Methods has been written with one specific purpose in mind—to make you aware of the different ways in which the world of Internet marketing has changed, and to reinforce the fact that despite all those changes, the whole affair is still quite uncomplicated at the heart of it. If you intend to develop a highly moneymaking online business, then now is as good a time as any other.
It is true that the world of Internet marketing seems daunting to most people. Not helping the fact is the steady development of this genre, where a lot of new techniques are being introduced with each passing day. Things do seem to be difficult on the face of it, marketers do seem to be doing a lot of technical things all the time… but if you scratch the surface, the truth of it becomes quite clear. You will find that most of these marketers are just doing the same things that we did in the old times, only that now the aspect of sharing those things with people has enhanced with amazing alacrity.
That means, people are still writing articles and submitting them to various places on the Internet so that they can bring highly targeted people to their business websites. They are still writing blog posts and commenting on them. They are still sharing links wherever they can. They are still using affiliate marketing, and more so than ever before, what with biggies such as Google and Yahoo! having entered the fray with aplomb.
But, at the same time, several new methods have made their appearance as well. This is the age of social networking. Social networking has come out in a big way. Today, the vast multitude of the Internet comprises of people who are latched on to social networking websites such as Facebook, Twitter and LinkedIn, from where they are connecting with millions of people. How can Internet marketers miss out on this opportunity? Marketing on these networks is the trend of the day!
We should also not forget one of the greatest phenomena that have graced the world in the last few years… YouTube. Or, video marketing in general. One of the most effective ways of marketing right now is to make short videos—promotional videos—of their products and to put it up on websites such as YouTube from where they can enter into the public domain. These videos are titled and tagged with popular keywords so that they can be accessible to people from all over the world through the search engines. Once these videos are viewed and liked, people do not mind sharing them with their compatriots on the Internet.
So, there are so many different ways in which Internet marketing has grown. It is no longer about just selling the product as was done earlier through a single, static website. Today, we can actually say that Internet marketing has grown and come out on its own. It is a fact that the changes in this world are surprising, but still real and implementable all the same.
The purpose of this eBook is to show you how you can implement these new techniques also. It is a wonderful thing you have at your disposal—the Internet. With it, you can make the whole world your market. You can reach out and market your product to the vast multitude and do a really good job out of it.
Read on to understand what these methods are and how you can implement them in your business strategies.
Ultimate Encyclopedia Of Powerful Internet Marketing Mindsets And Methods
The Quintessential Guide To Understanding Internet Marketing, Mastering It's Psychology And Achieving Success
Chapter 1: What Is Internet Marketing?
Synopsis
Before we begin, it is most logical that we come to grips with what Internet marketing is all about. Internet marketing is essentially the process involved in selling things over the Internet, but there is much more to that than meets the eye. There are several methods that are used in Internet marketing. This chapter serves as a guide on understanding the technique of Internet marketing, and we shall also see what benefits and limitations the concept of Internet marketing is bestowed with.
What Is Internet Marketing?
If every age in history could be called by the greatest invention of that time, this would definitely be called as the Age of the Internet. The Internet has proliferated each and every aspect of our being, and indeed, it has given a whole new dimension to the way we live on the planet. Today, for each and every thing, whether it is just about buying a toothbrush to spreading global awareness about the growing hole in the ozone layer, people are using the Internet as their medium. And, the Internet has proved to be an unrelenting medium, unfalteringly providing people what they are looking for.
Of all these different purposes that the Internet world serves, there is one very important trend that has caught on of late. This is the trend of selling and buying things over the Internet. A whole parallel world has spawned up here, a world of online entrepreneurs, who are making money out of selling things over the Internet. The money that is transacted here is immense.
That is obvious. With such a huge population in the online world, it is understandable that the businesses here are huge. Below are some facts and figures of the online marketing industry as they stood in 2008. The situation has only improved since then.
1. Asia (578.6 millions people using the Internet)
2. Europe (384.6 millions)
3. North America (248.2 millions)
4. Latin America (139 millions)
5. Africa (51 millions)
6. Middle East (41.9 millions)
7. Australia (20.2 millions)
These statistics indicate that the vast majority of the people in the world are online right now. They are consistently using the Internet as a medium of exchange. It is certainly no wonder then that so many online marketers are trying to create a niche for their products in this world.
InternetWorldStats.com says that 20% of the world are already on the Internet. They are using the online world in different ways, such as for communication or entertainment or networking or business. But the figures are definitely heartening. It means that 1 in 5 people in the world are using the Internet in some form or the other.
If we look at individual statistics, then we can see many more positive trends happening with the online world. Japan, for instance, has grown in the Internet world by leaps and bounds. It is among the most prolific countries in terms of Internet usage. Almost all Japanese households spend at least 10% of their budget on the Internet.1 On an overall scale, all over Asia, the money generated through online shopping has already crossed the $168 billion mark annually.2 Another Asian nation, South Korea, has the reputation of having the highest percentage of people who shop over the Internet. In this tiny nation, 99 in 100 Internet users do their shopping over the Internet.3 That is definitely an awesome number.
All of these things have created an upward trend in the world of Internet advertising also. Internet advertising has become a complete industry in itself today. We are already spending about $100 billion globally on advertising on the Internet.4 This is a mind-boggling figure!
So, how do all these facts and figures help you for your personal growth? Right now, one of the most important things on most people’s agenda is to have a safe source of income—all have a bad taste in their mouth after the economic meltdown of 2008 during which company downsizing had become the norm—and a source of income that promises a steady growth.
People have tried various options for making money, but it is the Internet world that seems the most lucrative option in today’s world. This is definitely helped by the fact that a lot of people right now are doing business over the Internet. The initial reservations in shopping over the Internet have petered down, and now the Internet world is certainly a safer haven with so many tools having made their presence. It is quite understandable that now people actually look forward to buy things over the Internet. It helps them in many ways, especially they get to know reports of the products they are trying to buy, which helps them to make a better buying decision.
Personally, this could be a great way for you to make some interesting sums of money over the Internet. You could have a steady stream of income and spend more time with your family, because the Internet marketing entrepreneurs do not need to venture out of their homes if they do not want to. This could be highly beneficial to you for more reasons than you think.
Mentioning all of this at the very outset was with the intention that you realize that the online marketing world is a very lucrative option, and it is certainly something that you could consider. You must give it a try if you have not done so already.
We shall come to grips with some concepts of the Internet marketing world in the further sections of this chapter.
Understanding What Internet Marketing Really Means
Internet marketing is the umbrella term used for a collection of ways in which products and services are sold over the Internet. It is
Impressum
Verlag: BookRix GmbH & Co. KG
Texte: Noah Daniels
Bildmaterialien: wolfmedia2000
Lektorat: Wolfgang Buschek
Tag der Veröffentlichung: 08.10.2013
ISBN: 978-3-7309-5427-0
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