1. The Concept of affiliate Marketing
2. Develop the right mindset
3. Affiliate marketing advantages
4. Affiliate Network
5. How to Build an Affiliate Blog in 9 Easy steps?
6. Affiliate Marketing compensation methods
7. Getting Started with Acquisition & Promotion
8. Top advance marketing tools to increase your reach and revenue
9. Proven strategies to increase your website traffic
10. Scaling up your operation
11.Conclusion
Copyright@ 2021 by Mulayam Singh Nishad
All right reserved. No part of this book may be reproduced or used in any manner without written permission of the copyright owner except by a reviewer who may quote brief passages in a review.
The concept of affiliate marketing as an online business intricately connects to the robust expansion of Web-based consumer shopping trends of the last couple of decades. E-commerce & online shopping have exploded in growth spurred on by the accessibility of high-speed Internet access, Web-enabled smartphones & mobile devices, & increasingly busy schedules that have caused consumers to look for faster, more practical ways to search for products & purchase them at the most convenient times, regardless of physical location. E-commerce pervades much of modern life, with nearly all conceivable consumer goods & services available for online purchase. The average consumer can access his computer, tablet, or smartphone & shop online for anything he or she needs.
Clothes, furniture, toys, books, music, movies, hotel rooms, airline tickets, fitness equipment, vitamin supplements, electronics, music lessons, & more without having to leave his office desk, kitchen table, or bed. Products & services are delivered right to the consumer’s doorstep, or in many cases may be available for pick-up at the retailer’s local distribution centre, saving time & costs. The concept of online shopping was first explored sometime in the early 1970s, when the ARPANET, one of the earliest versions of the World Wide Web, was utilized by students at the Stanford Artificial Intelligence Laboratory & the Massachusetts Institute of Technology to initiate a cannabis transaction. In 1979, Michael Aldrich proposed a demonstration of the very first online shopping system. By 1981, Thomson Holidays UK had installed a fully operational business-to-business online shopping system.
In 1982, France Telecom introduced Minitel for online ordering. By 1984, the online home shopping revolution began when Gateshead SIS/Tesco launched the very first business-to-consumer online shopping system. A 72-year-old online home shopper, Mrs Jane Snowball, was the very first online home shopper, using the Videotex computer technology to order groceries from her television remote control & have them delivered to her local Tesco grocery store, which then delivered the items to her doorstep. It was Aldrich's technology used for this online shopping system. Speaking to the BBC, Aldrich related that what they did was to turn a home television set into a computer terminal. "That was the big leap." Kevin Turner, a principal lecturer at Brighton Business School, described Aldrich & his company as way advanced for their time. People can send and receive money from home.
This first online home shopping system was initially designed to aid pensioners who had problems with mobility & would benefit from being able to order essential groceries & other products from their home. Three UK-based retailers, namely Tesco, Greggs, & Lloyds Pharmacy, took part in the experiment. Although Bradford Council later adopted the system, it never became widely used, at least not until the advent of home computers & Internet access. Compuserve launched the first Electronic Mall in North America in April 1984. In May 1989, the first Web-based e-commerce system was introduced by Sequoia Data Corporation, called Compumarket. In this platform, sellers could post assorted items for sale, & buyers could browse the site & initiate transactions using their credit card. By the early to mid-1990s, commercial websites selling books, software, & other items were being launched online. 1995 was a notable year for e-commerce, with Jeff Bezos launching Amazon.com, & Pierre Omidyar founding eBay (then known as auction web).
Today, Amazon & eBay are major players in the e-commerce sector. By 2015, Amazon.com accounted for almost half of all e-commerce growth, driven by the steady growth of its Prime membership accounts. By 2020, it’s estimated that up to 50% of all households in the United States will have an Amazon Prime membership. As an Internet concept, affiliate marketing was first introduced by William J. Tobin, founder of PC Flowers & Gifts. The service was introduced on the Prodigy Network in 1989 & continued until 1996, generating sales of over $6 million yearly on the Prodigy platform. PC Flowers & Gifts pioneered the concept of paying a commission on sales to the larger network (Prodigy), thereby introducing the affiliate marketing concept and/or services.
An affiliate marketer will search for products or services, promote these products & services to his audience, & earn a part of the profit for every sale made. Affiliate marketing involves four tiers in the process, namely, the merchant or retailer; the network, which holds the product offers for affiliates to select & handles transactions; a publisher or affiliate; & the customer purchasing the products. As affiliate marketing has evolved & become a substantial segment of the overall e-commerce market, it has spawned other entities which are also involved in the process, such as third-party vendors, affiliate management agencies, & super-affiliates. For a merchant or retailer, affiliate marketing is an efficient & convenient way to increase awareness & sales.
A business owner can offer its own affiliate program with a performance-based structure that rewards a commission fee for every generated lead or sale, with the primary target of tapping markets which would otherwise not be reached by your primary website. In the world of affiliate marketing, the party that creates the product or service being marketed is known as the merchant. The merchant may also be referred to as the seller, brand, creator, retailer, or vendor, whichever term is most appropriate. Merchants can be huge companies, mid-sized enterprises, or smaller entrepreneurs. Meanwhile, the affiliate or the publisher can also be a single individual, a medium-sized enterprise, or a large company. It’s the affiliate's role to spearhead the marketing efforts, promoting the affiliated products & services to a wide range of audiences using a host of techniques & strategies.
Over the years, the methods employed in affiliate marketing have included review blogs or sites, youtube channels, e-zines, & other strategies. The intermediary between the merchant & the affiliate is known as the network. The affiliate network handles the payment & product delivery portions of the process. Some merchants also to choose to only work with affiliate networks, meaning potential affiliates must go through their selected network to be able to promote any products or services. In this e-Book, we’ll focus more on the affiliate or publisher side of the affiliate marketing industry. What’re the steps you’ll need to take to become an affiliate marketer & make money off promoting other products or services on your own marketing channels?
What opportunities are available so you can be a part of this potentially lucrative enterprise? We’ll look at the possibilities so you’ll have a better understanding of just how this can help you earn profitable rewards down the road. First, let’s look at the first steps you need to take to become an online affiliate marketer. Chapter summary Online affiliate marketing has grown exponentially with the advent of e-commerce, online shopping, & mobile data. Affiliate marketing refers to the promotion of another company's products or services, & earning a commission from the process. Affiliates may be individuals, small or medium enterprises, or large firms.
Although affiliate marketing is a passive income opportunity, it’s still a business. Many people think that because it’s online & revolves primarily around people’s opinions & link posting, that it doesn’t count as a real business, but this’s not true. As with any business,
Verlag: BookRix GmbH & Co. KG
Texte: Mulayam Singh Nishad
Bildmaterialien: Nishchal Agrahari
Cover: Adarsh Gupta
Lektorat: Mitesh Srivastav
Übersetzung: Mulayam Singh Nishad
Satz: Vishnu Thakur
Tag der Veröffentlichung: 03.01.2021
ISBN: 978-3-7487-7030-5
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Copyright@ 2021 by Mulayam Singh Nishad
All right reserved. No part of this book may be reproduced or used in any manner without written permission of the copyright owner except by a reviewer who may quote brief passages in a review.
All the images and graphics used in this book are taken from either the Pixabay website or author own created.