Summary
App Store Optmization or ASO is the process of improving visibility of mobile apps to rank higher in app store searches.It is similar in principle to conventional search engine optimization, and you could do a lot of simple things to improve your mobile apps rankings.
The fundamental goal of successful ASO is to drive more traffic to your app detail page and in turn drive more downloads.
"For the average app, search actually makes up the vast majority of installs.
- Ankit Jain, Head of Search @ Google Play"
Table of Contents
- Introduction Page
- Getting Discovered - Understanding ASO
- How are Apps Ranked ?
- Optimizing for App Store Search
- Importance of Screenshots and Videos
- Reviews and Ratings
- Social Signals
- Targeting Correct Users
- Action Items for Better App Discovery
- Top other techniques of App promotion
Acknowledgement
Thank you, dear reader and friend, for picking up my SEO book. Whatever I have achieved today in life is thanks to you. Here’s thanking all those who helped me with this book:
My immediate family—Shaily. My mother, Kamlesh and my father, Ranvir singh Rana. My brother and his wife, Arvind and Anjali.
My father is an inspiration and role model for me. A guy from very common family and making his name and fame at other state i.e. Arunachal Pradesh as a principal in Govt school.
Friends who make life worthwhile like Manohar. My extended family on Twitter Google plus and Facebook. When I started writing, my motives were different. I wanted to make it. I wanted to prove a point. Today, I write for different reasons. I write for change. A change in the mindset of Indian society towards SEO and SMO promotion.
It is a lofty goal,
Impressum
Verlag: BookRix GmbH & Co. KG
Tag der Veröffentlichung: 20.05.2016
ISBN: 978-3-7396-5596-3
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Widmung:
It is similar in principle to conventional search engine optimization, and you could do a lot of simple things to improve your mobile apps rankings.