Inhalt

Summary

SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website or a video.

Social media can be leveraged to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand.

SEOP‟s Social Media Consulting Team has successfully worked for clients and built strong campaigns that drive traffic and build community. Through our experience, we have developed the proprietary 5 Pillar Model that teaches our clients how to use social media for business and how to execute the strategies that we develop together.

This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your company‟s success.....!!!!!!!!!!

Acknowledgement

Thank you, dear reader and friend, for picking up my SEO book. Whatever I have achieved today in life is thanks to you. Here’s thanking all those who helped me with this book:

My immediate family—Shaily. My mother, Kamlesh and my father, Ranvir singh Rana. My brother and his wife, Arvind and Anjali.

My father is an inspiration and role model for me. A guy from very common family and making his name and fame at other state i.e. Arunachal Pradesh as a principal in Govt school.

Friends who make life worthwhile like Manohar. My extended family on Twitter Google plus and Facebook. When I started writing, my motives were different. I wanted to make it. I wanted to prove a point. Today, I write for different reasons. I write for change. A change in the mindset of Indian society towards SEO and SMO.

It is a lofty goal, and I am not foolish enough to think' I can ever achieve it. However, it helps to have positive intentions and a direction in life, and I am glad to have found mine.

I want to reach as many people as I can—through books, blogs, I am human; I will falter and I will have ups and downs. If possible, try to maintain your support and keep me grounded through that process, One more thing; don’t give me your admiration, Give me your love. Admiration passes, love endures. To know more about me just type my name in Google i.e.

“Upendra Rana” you will get all info related to me. Top 10 result are of mine.

Introduction Page

Author ’s Note:

Upendra Singh Rana obtained his BCA MCA from IME college, Sahibabad, Ghaziabad India. I did my schooling from Arunachal Pradesh.

Introduction:

Technical book writing is a simple Job. Pick up a technology that appeals you, spend some time understanding it, browse the net for some additional information and then keep writing till the time you do not reach the end. This is book is a second part of SMO book.

Disclaimer:

Since search engines are constantly changing while still keeping secret their algorithms, there is no way to know the exact algorithms at any given time. However, due to data collected through observations of search engines over the past several years, it is my hope that this book will teach you how to make informed observations and decisions as search engines continue to change.

I, the author of this book, shall not be held responsible for damages because of the use (or misuse) of this information.

Pillar 1: What is Social Media?

Pillar 2: Common Mistakes Companies Make With Social Media

Pillar 3: The Different Ways Some Companies Use Social Media

Pillar 4: A Framework for Developing Your Company‟s Social Media Strategy

Pillar 5: How to Measure Return on Investment

Pillar 6: Thank you

Let's Start

This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your company‟s success:

Pillar 1: What is Social Media? – We breakdown social media marketing into its core components so that you can understand the fundamentals. Social Media is about building a conversation with your clients and consumers.

Pillar2: Common Mistakes Companies Make With Social Media – Though you may understand social media and have a solid foundation to build on top of, it is still possible to fall into the common pitfalls and mistakes that most companies make. Avoid the crucial mistakes and you‟ll be well positioned for social media success.

Pillar 3: The Different Ways Companies Use Social Media – Now that you understand the common pitfalls, it‟s time to take a look at the companies that get it right.

Companies are successfully using social media to drive sales, build traffic, hire employees, build a community, and create a positive, well-known brand.

Pillar4: A Framework for Developing a Social Media Strategy – The strategy development portion of a social media campaign is crucial for the success of a company. You must ask and answer the appropriate and relevant questions to develop the right campaign: What social sites are your target market currently using? How much time is needed to consistently interact with your social community?

Pillar5: How toMeasure Return on Investment – Strategy and research are of course only half the battle. Once your strategy is set, it‟s time to execute by either building a team, training your current team, or hiring outside consultants to implement. This is by far the most important part of social media marketing so it is of the utmost importance that you get it right.

Pillar 1: What is Social Media?

I know that you‟re ready to jump right in and start building a social media strategy.

Before we do this, it is essential that you understand what social media is and why so many people are using it. Let‟s start with a definition. According to Wikipedia,

“Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and

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Summary

Acknowledgement

Introduction Page

Contents

Let's Start

Pillar 1: What is Social Media?

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