Pricing your Book

Aside from fame and glory, what is the one thing that all published authors want? Profits. Don't deny it, you know it's true.

When you decide to publish your book, you've probably already received good feedback from fellow BookRix community members, or at least your close friends and family. Now you want to get your book out there for the world to see (and buy). After you create an amazingly creative cover, and edit out all those mistakes, the last thing you need to worry about is pricing your book.

As indie authors, you can't overprice your book. The fact of the matter is that readers won't spend a lot of money on an unknown writer and/or book. If you want to entice new readers, try pricing your book at a lower cost. Most readers are willing to take a chance, as long as it's not going to cost them very much.

Another thing to consider, when choosing a price, is the length of your book. If you are selling a short story (less than 100 pages) you should think about marking down the price. Nobody is going to pay more than $2.99 for a short story by an unknown author. Try pricing your first book anywhere between $0.99 and $2.99 if you want results. If you are selling an epic masterpiece (more than 200 pages) you can probably assume that the reader will be willing to pay more. Just remember, you are a new author - the most important thing right now is getting your book out there to as many readers as possible. Worry about the money later. Just because you think all your work and effort is worth more than $6.99, doesn't mean the potential buyer will agree with you. How could they know it took you two years of your life to complete?

If your book is part of a series, there is one sure way to make more profit: When you publish the second part in the series, share the first part completely free! New readers are often attracted to free books and after having read the first part, they will be more than happy to pay for the next installment! After a few months of free sharing, mark your first book to an affordable $2.99 and your second to a profitable $3.99+. It works every time.

If you are unwilling to share your masterpiece completely free (even though we just told you it works every time...) you can write up a short story introduction to your book/series and share that for free. This is a great way to attract those potential readers who love free books (readers who love free books are usually avid readers who read so much it's starting to hurt their wallets) and get them interested in your writing. Interested enough to pay for your book. Once you've reeled them in, you'll be able to keep them on your hook using your authors website and book blog.

So remember, overpriced books don't sell. Sure, you might sell one or two, but wouldn't you rather sell 50 at a lower price?

Think about it!

Impressum

Tag der Veröffentlichung: 23.10.2012

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