We would like to use this book to inform all authors, that have published on BookRix, about a right they all have: The right to distribute free copies of your book for reviews. However, it is important that this marketing opportunity is not taken lightly. On the World Wide Web, there are many book review blogs – some have five readers, others have more than five thousand readers.
All authors should ask themselves the following question:
“Is it worth it to send the reviewer a free copy of my book?”
There is a strong temptation to offer your book to any book blog, because you want to be mentioned within the reading community as often as possible.
HOWEVER, we recommend approaching “larger” blogs first. Here are a few things an author has to consider:
-“Which genre is the blog owner reviewing?”
-“How many readers does the blog have?”
-“What do the previous reviews look like?” (For example if an author criticizes vampire-novels in a negative way as they are obsolete in his view, you should not offer him your vampire-novel for writing a review.)
-“Does the blog owner blog regularly?”
-“Do the reviews also appear on Amazon, etc.?”
If these questions have been answered to your satisfaction, you can then approach the blog owner. It is important not to appear as an “enthusiastic fan,” but to say clearly that you are a new author and you believe the blog owner would like your work. THEN ask about writing a review. Of course you will need to provide a reading sample (in ePub format) for free.
It is recommended to send the blurb, as well as a link to the reading sample. It is not recommended to send the whole book as an ePub via email as this might be intrusive. Also, the blogger will then have the opportunity to read the whole book, even if they don’t want to review it.
We suggest all blog owners search through our list of purchasable books and contact authors who request a review for their book. In so doing, you will support the indie authors and who knows, you might even discover a new star in the “author sky”.
Tag der Veröffentlichung: 15.06.2012
Alle Rechte vorbehalten