Business Communication
Business Communication
BY
RITTIK CHANDRA
Published by:
RITTIK CHANDRA
RITTIK PUBLICATION
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Kolkata- 700007, India
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E-mail: rittikpublication@gmail.com
Website: www.rittikpublication.in
Cover designed by: RITTIK CHANDRA
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Dedicated to the youth of the world
Section-I
Communication:
Communication is the process by which information is transmitted between individuals and organizations so that an understanding response results.
Objectives of Communication:
Various objectives of Communication are :—
Information: One of the most important objectives of communication is passing or receiving information about a particular fact or circumstance.
Advice: Advice is an important objective of communication as it involves personal opinions and is likely to be subjective. Advice is given to influence his/her opinion or behaviour.
Order: Order is an authoritative communication. The downward flow of information is dominated by orders. Orders may be written or oral, general or specific, procedural or operational, mandatory or discretionary.
Suggestion: Suggestion enjoys great advantage over other means of communication like advice or order. Suggestion is supposed to be very mild and subtle form of communication.
Persuasion: It is an important objective of communication. In the office or the factory, the lazy, the incompetent and the disgruntled workers have o be persuaded to do their work.
Education: Education is a very conscious process of communication. The main purpose of education is to widen knowledge as well as to improve skills.
Warning: Warning is a forceful means of communication as it demands immediate action. If employees do not abide by the norms of the organization,
Impressum
Verlag: BookRix GmbH & Co. KG
Texte: RITTIK CHANDRA
Bildmaterialien: RITTIK CHANDRA
Lektorat: RITTIK CHANDRA
Tag der Veröffentlichung: 12.07.2013
ISBN: 978-3-7309-3684-9
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Widmung:
TO THE YOUTH OF THE WORLD